The Problem With Fitness Marketing

Below is a question I asked in a survey awhile back.

If you could change one thing about the fitness/weight loss industry what would it be?

“Ban advertising of magic fixes

Getting out a message that people would want to get involved with.Not unreal ads.Telling people that it takes hard work ,commitment,ect.

Everbody telling the truth…no BS, no quick loss, just an honest process to loss weight and get in shape.

stop putting up super skinny spokes people. Use realistic healthy people

Get rid of misleading information, there are no quick fixes.

Get rid of all the hype and misinformation out there. There are a lot of shady people out there trying to make a buck.

No more quick fix ads

Feeling of getting ripped off because of false information and not knowing what to believe.

There is no quick fix, pill, or anything else that let’s you become fit without doing the work

The marketing crap!

Advertising for quick unrealistic results

Truth in advertising. There isn’t a quick-fix, it takes lifelong commitment and change. People get excited about quick fixes, and then get discouraged when they don’t last.

Tying both fitness and nutrition together more.

A grading system to all the fitness programs and nutrition options out there so people know what the best options are. It is cunfusing with all the info and it all says it is the best. Who do you believe?

So many bad choices that do not get results”

What do you think?  Comment Below!

Supplements Worth A Look

1.  BCAA Branched-Chain Amino Acids.

Now this is not a new supplement or anything like that.

What are Branched-Chain Amino Acids?

They are essential amino acids Luecine, Isoluecine, and Valine make up the BCAA profile.

Who can potentially benefit from them?

Anyone in any type of fitness or sports program
Anyone lowering their calories to lose weight
Anyone that does not like the feeling of eating before working out.

Read this article to learn more http://jeremy.getprograde.com/BCAAs-and-Dieting.html

2.  Fish Oil or more specifically Krill Oil

Krill is defined as “any small shrimplike marine crustacean of the orderEuphausiacea :
the principal food of whalebone whales”  (http://dictionary.reference.com/browse/krill)

Unless someone has been living under a rock we all know that fish oil has so many benefits.

Here is an in depth analysis of krill oil http://jeremy.getprograde.com/essential-fatty-acid.html

3.  Multivitamin is for everyone.

Personally I do not care what others say about getting all nutrients from food but that is my opinion.

I believe even the best diets can be deficient in different nutrients.

As always though you should talk to your doctor about all nutrition and supplementation.

Comment which is your favorite supplement and the benefits you have had?

 

 

The Perfect Diet?

I want to start of by saying that there is not such thing as a perfect diet.

So what diet is best and how should a person eat?

Here are some guidelines that I have noticed throughout the years.

 

1.  The best nutrition plan is individual to you and to your goals.

Let me give you an example.  A sumo wrestler versus a sprinter versus a marathon runner.  These three people will eat completely different, train completely different, and perform completely different.  They have different goals, lifestyles, and missions in life.  Say what you want about genetics if any person moves to a different style of training and eating they will become more like that person.

2.  The diet (how we eat) is only a part of a long, fit healthy, life.

I know some healthy and fit vegans (although only a few) and I know healthy and fit meat eaters.  There are some cultures that have been studied because their longevity (age).  Here is further reading on the subject it is called the blue zones.  The interesting thing is that eating is just one part of the equation.  Stress reduction, sense of purpose, faith, happiness, exercise, and personal healthy relationships were keys to a long healthy life.  My point is that people can have very different eating styles and still be healthy and fit.

3.  Processed foods are minimized

We all know that sugar, fast food, processed foods, trans fat, bad carbohydrates do not make us live a longer more fit life.  In all instances these are controlled, or cut out completely.

4.  Calories are in check but most importantly healthy foods are the majority of the plan.

Healthy carbohydrates, lean proteins, and healthy fats are all important to a successful nutrition.  None are bad when they come from healthy sources.  Also they do not eat too little or too much but usually this is controlled by what we eat.

5.  They never diet they just have learned how to eat.

This is the point of Personal Trainer Food.  Dieting by fad diets and or other programs that do not educate a person how to eat is know good.  The issue is not just portion control it is also what foods will give us sustained energy, strength and vitality.

6.  It is not about restriction or deprivation but it is also not about gluttony.

This happens all the time.  It is called the all or nothing syndrome.  Where people stick with something for a week or even a few months.  Instead making small continual little changes would be better.

Looking at the typical american diet really is more towards gluttony.  The problem arises when a person goes cold turkey and says “I am never going to have ______”  This is dangerous water and most likely will lead to failure.  A person should have rewards in place but  they should fit into that persons goals and lifestyle.

7.  They take the 70-90% approach

What does this mean?  It means they eat healthy and for their goals most of the time, but lets face it we all like to indulge and that is not a bad thing nor should it be avoided in my opinion.

There you have it some common things for a nutrition (diet) program that works.

Comment below your thoughts or questions!

 

10 Truths You Can Learn From The Fitness Career

The fitness business is changing rapidly.

Despite fitness being around forever the business of fitness  is still in its infancy.

With several years experience and many observations here are some things I have learned.

1. You cannot make other people change they have to want to change.

There are times in my life where I figured out the problem. I wanted people to change more than they did. On the other hand, people can change and these are the ones that give me the best sense of purpose. The ones that change their lives, get fit, and really change their mental attitude towards life. They increase confidence, become healthier, more fit, and take charge of their lives. Act as though you can change people but remember they have to want it.

2. Progression in exercise intensity is WAY more important versus exercise duration.

It never ceases to amaze me. People join a program, gym, or try some sketchy method. They go super hard for one month or even a few months but then quit. I find people still improve after 7 years of progressive training. How can people expect to be fitness rock stars in one month or even six months? Gradual progression in strength, speed, movement patterns and conditioning should always be the focus of an exercise program.

3. All good deeds and wanting to help others will be faced with resistance and rejection.

I do my best to always try to help when I can. It is in my personality to want help others. If you feel convicted in something and are passionate the level of success will be come with resistance and rejection. I think the best people are the ones that want all people to be successful. In my life I have faced resistance and rejection and if you have know you are on the right path.

4. Being lazy can be good for innovation but not for fitness and work.

For example, we have created the car, fast food, air planes, movies on demand, and so on the list goes. I am willing to bet there will never be a quick fix or a way to become fit and healthy without work! Although, we will keep trying. If there is a way to give someone a pill that makes us lean, fit and healthy without side effects the person who creates it will be very, very rich.

5. A person cannot be great at both sprinting and long distance running.

Talk about an endless battle. This is something I am very passionate about explaining. I have never seen anyone be a great sprinter and a great marathon runner at the same time. Yet some people want both. First is to decide exactly what you want then work back from there.

6. Nutrition is highly debated but the truth is people can be healthy and fit with very different diets.

This website http://www.bluezones.com/live-longer/ looks at how to live longer based on diet. The one thing that I noticed is that people eat differently in the cultures that live longest. However, one thing really stuck out to me. They have a sense of purpose, low stress levels, and many work labor jobs. It is fair to say that nutrition is only part of the equation. I personally adhere to a paleo style of eating but believe that people can eat differently and be both healthy and fit. Here is how some of my clients lose 1-2 pant sizes per month.

7. Nobody can exercise themselves out of a poor lifestyle.

Calories are not meant to be burnt off. The are meant to improve performance, great lean muscle tissue, make us feel full and yes for enjoyment in moderation.

8. Too much exercise and too little are both a problem, finding the right amount is key.

 

How to lose stomach fat: Does beer make you fat?

This is contingent upon goals, recovery, and movement patterns. From my experience less can be better in most cases for the average adult but again there are so many variables.  I know that most people want results too fast which actually slows long term results.

9. There is not magic pill or easy way out to be HEALTHY AND FIT.

It bears repeating. This was explained in number 4.

10. Just because a workout is challenging does not mean it is the best one.

Many people want to feel like they got there butt kicked in from workouts. This is not the most important thing. Yes getting more intense over time is great but slow and steady progress is the answer. If I get someone for two times a week over a year and someone else trains intensely for 5 times a week over a year… most likely my client will win based on similar lifestyles especially nutrition. Again more is not better but better is better.